This has been one of my most successful lessons. Mail englishdisco at gmail dot com to download the lesson pack including videos – I’ll add you to the dropbox folder.
LESSON PLAN
Get them in 5 or 6 groups. Points / candy for winners.
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Download / stream the intro to Logorama (award-winning animation) http://www.youtube.com/watch?v=GUYVx8e-AeQ. The swearing kicks in at about 1:15 so cut it before then. See how many Korean-recognizable brands they can notice. (We’ve spotted Pringles, Energizer, 7/11, Domino’s Pizza, Nintendo)
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Use this warmer to segue into “Which Logo” blackout PPT guessing game – points for winners. Some gap fill target language after each mystery logo.
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This all goes quite quickly, so next up is funny video time. *** I CANNOT UPLOAD THE VIDEOS HERE (TOO BIG) OR TO FILE HOSTING SITES (SCHOOL BLOCKS THEM) SO EMAIL ENGLISHDISCO AT GMAIL DOT COM SO I CAN INVITE YOU TO THE PUBLIC DROPBOX FOLDER WHERE THEY’RE STORED. *** Show them the attached adverts one at a time and get them to guess the PRODUCT, BRAND, and MESSAGE. For example, the product is BEER, the brand is CARLSBERG, the message is “Carlsberg is a reward for doing something challenging”. Drill the questions (“What’s the product? What’s the brand?”) as well as the answers.
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For the last exercise, the teams are companies. They get a mystery envelope (or paper, whisper in the ear, whatever). It contains one of the 6 “products” in the last PPT slide (vest, apple pie, etc.) They have 60 seconds to stand up and “advertise it” to the class without giving away what it is. Description hints include the questions “Is it cheap or expensive? Big or small? Can you eat it?” etc. Points for winners.
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There’s also a wordsearch if you wanna do it. Words are:
SELL
AUDIENCE
MOTTO
LOGO
SLOGAN
ANALYSIS
MESSAGE
PRODUCT
HYPE
TELEVISION
ADVERTISEMENT
COMPANY
MUSIC
TARGET
COMMERCIAL







There’s a great old DOS game called Halloween Harry. 